Cookies | adidas CH
UPDATED: 2025-10-23
1. “COOKIES” (AND OTHER TRACKING TECHNOLOGIES) AT-A-GLANCE
adidas uses cookies, tags, pixels, tag containers, beacons, javascript and other similar web tracking technologies (often referred to collectively as “Cookies”) on our websites to collect information about your current browsing session. Cookies help us operate the site, analyse data for maintenance and improvements, create a more personalised browsing experience for you (by remembering your browsing preferences), create personalised marketing campaigns, and analyse the effectiveness of our marketing efforts.
On this adidas website, we have categorised Cookies as:
a) Required – Our website does not operate properly without these Cookies. By browsing our website, these cookies are used as part of the service you requested explicitly. If you do not want these Cookies installed on your browser and/or device, you should leave our website and clear your cookies in the browser.
b) Functional – We use these cookies for analytics and site improvement. These cookies are used only with your consent. You can opt-out from Functional Cookies at any time by changing Cookie setting at the bottom of the page or your browser setting. Data from your device and browser may be used for subsequent purposes which may be based on our legitimate interest.
c) Marketing – We use 3rd-party Cookies provided by our advertising partners (e.g. Google (https://business.safety.google/privacy/), Facebook (https://www.facebook.com/privacy/policy/ ), Instagram (https://privacycenter.instagram.com/policy), Snapchat (https://values.snap.com/privacy/privacy-policy), etc.) to show our advertising messages to you at the right place and the right time, and to measure and analyse the effectiveness of our advertisements. These Cookies also help to limit the number of times you see a particular ad. These Cookies contain a unique ID to identify you. You can opt-out Marketing Cookies at any time by changing Cookie setting at the bottom of the page or your browser setting. Data collected by Cookies may also be combined with data we collect directly from you via other means (e.g. your email address shared with us) and shared with our advertising partners if you provide subsequent consent for the sharing of your personal data we have on file.
For more information about each Cooke we use, scroll down to 3. Cookie Directory where you can find details of all the Cookies we use (including Name of the technology, 1st/3rd-Party, expiration, provider of the technology, primary / secondary purposes of using the Cookies), and 4. Categories of Cookies to read more detailed information about each category of Cookies.
adidas’ use of Cookies on this website is controlled and determined by:
adidas sport GmbH –Brunnmatt 20, Cham, ZG, CH-6330, Switzerland
adidas AG - Adi-Dassler Str. 1, 91074 Herzogenaurach, Germany
For more information about your rights, details about how your Personal Data is used by adidas in general, how we protect your Personal Data, Recipients of your Personal Data, and how to contact adidas DPO, please check out our Privacy Notice.
2. DON’T WANT ANY NON-REQUIRED “COOKIES”?
You can change your Cookies setting and reject all non-Required Cookies by:
· Change your Cookie Settings at the bottom of our website.
· Change your cookie settings in your browser.
· Select “Logging out from all my devices” option in your account section.
3. COOKIE DIRECTORY
Cookie Name | Party | Expiry | Provider | Category | Function | Details |
account.grant.accessToken | 1st Party | 2 Hours | adidas | required | Site Security Maintenance | The technology is used to ensure site and user security. For exmple, session timed-out for security reasons. |
account.grant.refreshToken | 1st Party | Session | adidas | required | Site Security Maintenance | The technology is used to ensure site and user security. For exmple, session timed-out for security reasons. |
akacd_phased_PDP | 1st Party | Session | adidas | required | Site Loading | The technology is used to allow the site to load. Without this technology, the site will simply not load, and individuals may get an error message when attempting to load the site. |
authCookie | 1st Party | Session | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
checkedIfOnlineRecentlyViewed | 1st Party | 1 Day | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
correlationId | 1st Party | 1 Day | adidas | required | Customer Service | The technology is used by and for the purposes of customer service |
default_searchTerms_CustomizeSearch | 1st Party | Session | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
geo_coordinates | 1st Party | 1 Day | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
geo_country | 1st Party | Session | adidas | required | Site Security Maintenance | The technology is used to ensure site and user security. For exmple, session timed-out for security reasons. |
geo_ip | 1st Party | Session | adidas | required | Site Security Maintenance | The technology is used to ensure site and user security. For exmple, session timed-out for security reasons. |
geo_state | 1st Party | Session | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
geoRedirectionAlreadySuggested | 1st Party | Session | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
gl-feat-enable | 1st Party | Session | adidas | required | Site Loading | The technology is used to allow the site to load. Without this technology, the site will simply not load, and individuals may get an error message when attempting to load the site. |
isCartPreviewShown | 1st Party | Session | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
langPreference | 1st Party | 3 Months | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
newsletterShownOnVisit | 1st Party | Session | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
notice_preferences | 1st Party | Session | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
onesite_country | 1st Party | Session | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
pagecontext_cookies | 1st Party | Session | adidas | required | User Identification and Authentication | The technology is used for user identification and authentication purposes: for example, to manage and pass security tokens to different services within a website to identify the visitor’s status (e.g. logged in or not) |
pagecontext_secure_cookies | 1st Party | Session | adidas | required | User Identification and Authentication | The technology is used for user identification and authentication purposes: for example, to manage and pass security tokens to different services within a website to identify the visitor’s status (e.g. logged in or not) |
persistentBasketCount | 1st Party | Session | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
restoreBasketUrl | 1st Party | Session | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
token | 1st Party | 1 Day | adidas | required | Customer Service | The technology is used by and for the purposes of customer service |
userBasketCount | 1st Party | Session | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
userIsLogged | 1st Party | 2 Hours | adidas | required | User Identification and Authentication | The technology is used for user identification and authentication purposes: for example, to manage and pass security tokens to different services within a website to identify the visitor’s status (e.g. logged in or not) |
UserSignUpAndSave | 1st Party | Session | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
visitorId | 1st Party | 1 Day | adidas | required | Customer Service | The technology is used by and for the purposes of customer service |
wishlist | 1st Party | Session | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
x-browser-id | 1st Party | 30 Days | adidas | required | Site Diagnostics and Analytics | The technology is used to collect information about how visitors use the site/app. For example, which pages visitors go to most often, and if they get error messages from web pages |
x-browser-id-cs | 1st Party | Session | adidas | required | Site Diagnostics and Analytics | The technology is used to collect information about how visitors use the site/app. For example, which pages visitors go to most often, and if they get error messages from web pages |
x-commerce-next-id | 1st Party | 10 Days | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
x-environment | 1st Party | Session | adidas | required | Site Diagnostics and Analytics | The technology is used to collect information about how visitors use the site/app. For example, which pages visitors go to most often, and if they get error messages from web pages |
x-original-host | 1st Party | Session | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
x-session-id | 1st Party | Session | adidas | required | Site Diagnostics and Analytics | The technology is used to collect information about how visitors use the site/app. For example, which pages visitors go to most often, and if they get error messages from web pages |
x-site-locale | 1st Party | Session | adidas | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
_cfuvid | 3rd Party | Session | AfterPay | required | Payment | The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time |
AKA_A2 | 1st Party | 1 Hour | Akamai | required | Site Diagnostics and Analytics | The technology is used to collect information about how visitors use the site/app. For example, which pages visitors go to most often, and if they get error messages from web pages |
akacd_acc_frontend_prd | 1st Party | Session | Akamai | required | Site Loading | The technology is used to allow the site to load. Without this technology, the site will simply not load, and individuals may get an error message when attempting to load the site. |
akacd_api_3stripes | 1st Party | Session | Akamai | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
akacd_chat_bot | 1st Party | Session | Akamai | required | Customer Service | The technology is used by and for the purposes of customer service |
akacd_generic_prod_grayling_adidas | 1st Party | Session | Akamai | required | Site Security Maintenance | The technology is used to ensure site and user security. For exmple, session timed-out for security reasons. |
akacd_pdp_prod_adidas_grayling | 1st Party | Session | Akamai | required | Site Security Maintenance | The technology is used to ensure site and user security. For exmple, session timed-out for security reasons. |
akacd_plp_prod_adidas_grayling | 1st Party | Session | Akamai | required | Site Security Maintenance | The technology is used to ensure site and user security. For exmple, session timed-out for security reasons. |
forterToken | 1st Party | 5 Years | Forter | required | Site Security Maintenance | The technology is used to ensure site and user security. For exmple, session timed-out for security reasons. |
mt.v | 1st Party | Session | Monetate | required | A/B Testing - Design | The technology is used for design testing purposes. Testing variations of design, typically using A/B or multivariate testing, to ensure a consistent look and feel is maintained for the user of the site in the current and subsequent sessions. |
RT | 1st Party | Session | mPulse | required | Site Diagnostics and Analytics | The technology is used to collect information about how visitors use the site/app. For example, which pages visitors go to most often, and if they get error messages from web pages |
__olapicU | 1st Party | 28 Days | Olapic | required | Shopping and Browsing Experience Enrichment | The technology is used to improve user browsing and shopping experience. For example, use of virtual fitting technologies, or help to remember items in the shopping cart, or helping users locate the closest store. |
fp_token_7c6a6574-f011-4c9a-abdd-9894a102ccef | 3rd Party | 1 Year | Pay.On | required | Payment | The technology is implemented on the check-out page and it is used to let users perform the payment for the products they want to purchase, The technology is provided by a payment provider, who manages some aspects of it, e.g. its expiration time |
ab_qm | 1st Party | Session | Tealium | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
customer_hashed_email_pers | 1st Party | Session | Tealium | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
euci_persisted | 1st Party | Session | Tealium | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
load_got_a_bug | 1st Party | Session | Tealium | required | Site Security Maintenance | The technology is used to ensure site and user security. For exmple, session timed-out for security reasons. |
utag_main | 1st Party | Session | Tealium | required | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
account.grant.refreshToken | 1st Party | 1 Month | adidas | functional | Site Security Maintenance | The technology is used to ensure site and user security. For exmple, session timed-out for security reasons. |
newsletterShownOnVisit | 1st Party | 1 Year | adidas | functional | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
notice_preferences | 1st Party | 1 Year | adidas | functional | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
restoreBasketUrl | 1st Party | 1 Year | adidas | functional | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
UserSignUpAndSave | 1st Party | 1 Year | adidas | functional | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
wishlist | 1st Party | 1 Year | adidas | functional | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
AMCV_7ADA401053CCF9130A490D4C%40AdobeOrg | 1st Party | 2 Years | Adobe Analytics | functional | Non-Marketing Site/App Business Analytics | The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app. |
AMCVS_7ADA401053CCF9130A490D4C%40AdobeOrg | 1st Party | Session | Adobe Analytics | functional | Non-Marketing Site/App Business Analytics | The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app. |
demdex | 3rd Party | 1 Year | Adobe Analytics | functional | Behaviour Tracking - MARKETING | The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream) |
s_cc | 1st Party | Session | Adobe Analytics | functional | Non-Marketing Site/App Business Analytics | The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app. |
s_pers | 1st Party | 30 Days | Adobe Analytics | functional | Non-Marketing Site/App Business Analytics | The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app. |
s_sess | 1st Party | Session | Adobe Analytics | functional | Non-Marketing Site/App Business Analytics | The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app. |
mt.sc | 1st Party | 1 Hour | Monetate | functional | A/B Testing - Design | The technology is used for design testing purposes. Testing variations of design, typically using A/B or multivariate testing, to ensure a consistent look and feel is maintained for the user of the site in the current and subsequent sessions. |
mt.v | 1st Party | 2 Years | Monetate | functional | A/B Testing - Design | The technology is used for design testing purposes. Testing variations of design, typically using A/B or multivariate testing, to ensure a consistent look and feel is maintained for the user of the site in the current and subsequent sessions. |
RT | 1st Party | 7 Days | mPulse | functional | Site Diagnostics and Analytics | The technology is used to collect information about how visitors use the site/app. For example, which pages visitors go to most often, and if they get error messages from web pages |
QSI_HistorySession | 1st Party | Session | Qualtrics | functional | Non-Marketing Site/App Business Analytics | The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app. |
QSI_SI_0evq2NrkQkQaBb7_intercept | 1st Party | 1 Day | Qualtrics | functional | Non-Marketing Site/App Business Analytics | The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app. |
customer_hashed_email_pers | 1st Party | 1 Year | Tealium | functional | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
euci_persisted | 1st Party | 1 Year | Tealium | functional | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
load_got_a_bug | 1st Party | no expiry | Tealium | functional | Site Security Maintenance | The technology is used to ensure site and user security. For exmple, session timed-out for security reasons. |
utag_main | 1st Party | 1 Year | Tealium | functional | Essential Functions Enabler | The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app |
AMCV_7ADA401053CCF9130A490D4C%40AdobeOrg | 1st Party | 2 Years | Adobe Analytics | marketing | Behaviour Tracking - MARKETING | The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream) |
AMCVS_7ADA401053CCF9130A490D4C%40AdobeOrg | 1st Party | Session | Adobe Analytics | marketing | Behaviour Tracking - MARKETING | The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream) |
s_cc | 1st Party | Session | Adobe Analytics | marketing | Behaviour Tracking - MARKETING | The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream) |
s_pers | 1st Party | 30 Days | Adobe Analytics | marketing | Behaviour Tracking - MARKETING | The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream) |
s_sess | 1st Party | Session | Adobe Analytics | marketing | Behaviour Tracking - MARKETING | The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream) |
77022_lantern | 3rd Party | 6 Months | AWIN | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
bId | 3rd Party | 1 Year | AWIN | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
lantern | 1st Party | 1 Month | AWIN | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
_uetsid | 1st Party | 24 Hours | Bing | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
_uetvid | 1st Party | 15 Days | Bing | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
MSPTC | 3rd Party | 13 Months | Bing | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
MUID | 3rd Party | 14 Months | Bing | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
cuid | 3rd Party | 90 Days | Celtra | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
ar_debug | 3rd Party | 1 Month | Doubleclick | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
receive-cookie-deprecation | 3rd Party | 6 Months | Doubleclick | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
_fbp | 3rd Party | 90 Days | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
IDE | 3rd Party | 14 Months | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
NID | 3rd Party | 6 Months | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
_ga | 1st Party | 24 Months | Google Analytics | marketing | Behaviour Tracking - MARKETING | The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream) |
_ga_* | 1st Party | 2 Years | Google Analytics | marketing | Behaviour Tracking - MARKETING | The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream) |
_ga_4DGGV4HV95 | 1st Party | 2 Years | Google Analytics | marketing | Behaviour Tracking - MARKETING | The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream) |
_gcl_au | 1st Party | 90 Days | Google Analytics | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
ar_debug | 3rd Party | 3 Months | Google Analytics | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
bcookie | 3rd Party | 1 Year | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
li_gc | 3rd Party | 6 Months | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
lidc | 3rd Party | 1 Day | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
channelcloser | 1st Party | 1 Month | adidas | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
channelflow | 1st Party | 1 Month | adidas | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
channeloriginator | 1st Party | 1 Month | adidas | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
_derived_epik | 1st Party | 1 Year | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
_pin_unauth | 1st Party | 1 Year | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
_pinterest_ct_ua | 3rd Party | 1 Year | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
ar_debug | 3rd Party | 1 Year | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
QuantumMetricSessionID | 1st Party | Session | Quantum Metric | marketing | Non-Marketing Site/App Business Analytics | The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app. |
QuantumMetricUserID | 1st Party | 1 Year | Quantum Metric | marketing | Non-Marketing Site/App Business Analytics | The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app. |
_rdt_uuid | 1st Party | 3 Months | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
igodigitalst_10964987 | 3rd Party | 1 Hour | Salesforce | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
igodigitalstdomain | 3rd Party | 1 Hour | Salesforce | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
igodigitaltc2 | 3rd Party | 10 Years | Salesforce | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
_ScCbts | 1st Party | 7 Days | Snap | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
_scid | 1st Party | 15 Months | Snap | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
_scid_r | 1st Party | 13 Months | Snap | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
X-AB | 3rd Party | 24 Hours | Snap | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
ar_debug | 3rd Party | Session | Teads | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
tfpsi | 1st Party | Session | Teads | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
TAPID | 3rd Party | 1 Year | Tealium | marketing | Behaviour Tracking - MARKETING | The technology is used to collect consumers' device data, and related web browsing behaviour (e.g. clickstream) |
TDCPM | 3rd Party | 1 Year | Tradedesk | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
TDID | 3rd Party | 1 Year | Tradedesk | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
__cf_bm | 3rd Party | 30 Days | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
guest_id | 3rd Party | 1 Year | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
guest_id_ads | 3rd Party | 1 Year | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
guest_id_marketing | 3rd Party | 1 Year | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
muc_ads | 3rd Party | 2 Years | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
personalization_id | 3rd Party | 24 Months | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. | |
bId | 3rd Party | 1 Year | Zen | marketing | Serving Ads | The technology is used to help serve adidas and/or third-party partner advertisements to consumers. |
4. CATEGORIES OF COOKIES
1)“REQUIRED” Cookies – site functionality and business operation.
§ Site Diagnostics and Analytics
The technology is used to collect information about how visitors use the site/app. For example, which pages visitors go to most often, and if they get error messages from web pages.
§ Site Security Maintenance
The technology is used to ensure site and user security. For example, session timed-out for security reasons.
§ Routing
The technology is used to route customers to specific versions/applications of a service, such as might be used during a technical migration.
§ Site Loading
The technology is used to allow the site to load. Without this technology, the site will simply not load, and individuals may get an error message when attempting to load the site.
§ User-Requested Multi-Session Log-In
The technology is explicitly requested by the user to remember their user ID’s or stay logged in more than one session.
§ User Identification and Authentication
The technology is used for user identification and authentication purposes: for example, to manage and pass security tokens to different services within a website to identify the visitor’s status (e.g. logged in or not).
§ Essential Functions Enabler
The technology is essential to enable a user to move around the site/app and use its features. For example, shopping baskets and e-billing: for example, it is used to remember user entered text, or make size selection, or add purchases to "carts" or navigate the user back to the previous page or a different location on the site/app.
§ A/B Testing – Design
The technology is used for design testing purposes. Testing variations of design, typically using A/B or multivariate testing, to ensure a consistent look and feel is maintained for the user of the site in the current and subsequent sessions.
§ Non-Marketing Site/App Business Analytics
The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.
LEGAL BASIS
Necessary for Website Operations
CATEGORIES OF PERSONAL DATA
Browsing Information
Mobile Device Information
Location information: this is collected through observing your browsing behaviour
RETENTION PERIOD
Browsing Session
Duration of the browsing session whilst you access the website or continue your session which lasts for as long as your browsing session does not expire.
Anytime
You can manually delete these cookies by deleting them by following instructions provided by the browser you use in browser setting.
Tealium [utag_main]: We use Tealium [utag_main] to comply with the retention period set for each Cookie. If you manually delete or block or in any way restrict our use of [utag_main], the Cookies may be stored in your browser longer than the intended retention period specified in this Notice and the Cookie Directory.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
2) “FUNCTIONAL” Cookies – website improvement and performance.
§ Non-Marketing Site/App Business Analytics
The technology is used for business analytics relating to non-marketing activities on the website (such as performance of products). For example, Web analytics — where the data collected is limited to the website operator’s use only, for managing the performance and design of the site/app.
LEGAL BASIS
Consent
CATEGORIES OF PERSONAL DATA
Identity Information (when available to adidas)
Browsing Information
Mobile Device Information
Location information: this is collected through observing your browsing behaviour
RETENTION PERIOD
Browsing Session up to 24 months.
Anytime
You can manually delete these cookies by deleting them by following instructions provided by the browser you use in browser setting.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
Business Consulting Service Providers
Data Analytics Solution Providers
3) “MARKETING” Cookies –.
§ 3rd-Party Advertising
the technology is used to share your data collected with third-party (non-adidas) advertising platforms and publishers. For example: sharing information with our partners like facebook so that we can use the data for our ads on facebook – not so facebook can use it for other advertisers or data sellers, etc.
§ Behaviour Tracking
The technology is used to collect your device data, and related web browsing behaviour (e.g. clickstream).
§ Marketing Performance Analytics
The technology is used for tracking a consumer’s behaviour on the site or app for the purposes of improving the performance of our marketing activities.
§ Marketing Precision Analytics
The technology is used to analyse consumer behaviour and preference for more accurate targeted, personalised ads and digital messages, and other marketing ROIs. For example, Ad response rates — where the data is used exclusively for calculating response rates (click-through rates) to improve the effectiveness of advertising purchased on a site external to the destination website.
§ RTB - Real Time Bidding
The technology enables real time bidding (“RTB”).
§ Cross Device Tracking
We use Google Analytics to collect consumer device data, and related web browsing behaviour across devices (e.g. mobile phone / tablet / computer) wherever you can be identified with the same identifier (device ID or Consumer Identifier), for instance by tracking consumers who browse products on our site from a phone, and later return to complete purchases from a tablet or laptop. We do so to improve the effectiveness of our different marketing channels.
DATA USED BY THIRD PARTIES
Third-party social media platforms will have access to your Personal Data when you accept cookies for “Marketing” purposes. These social media platforms will use your data in accordance with their Privacy Notice. Please see below to understand how these 3rd-parties will use your data:
- Google: https://business.safety.google/privacy/
- Meta – Facebook: https://www.facebook.com/privacy/policy/
- Meta – Instagram: https://privacycenter.instagram.com/policy
LEGAL BASIS
Consent
CATEGORIES OF PERSONAL DATA
Identity Information (when available to adidas)
Browsing Information
Mobile Device Information
Location information: this is collected through observing your browsing behaviour
Membership Information (when available to adidas)
Behavioural and Preference Information (if available to adidas)
RETENTION PERIOD
Browsing Session up to 24 months.
Anytime: you can manually delete these cookies by deleting them by following instructions provided by the browser you use in browser setting.
CATEGORIES OF RECIPIENTS
adidas AG Subsidiaries and Affiliates
Site Administration Support Providers
Business Consulting Service Providers
Data Analytics Solution Providers
Advertising Agency Partners
Social Media Platforms
Targeted Marketing Service Providers