UNBOXING: Where It Began and Where It’s Going

Why are unboxing videos such a seminal part of sneaker culture? We took a closer look at the history of this medium with the help of some of the biggest creators behind the lens, exploring what makes them so influential — and what the future holds.

Unboxing videos have helped define sneaker culture for over a decade, evolving from grainy cell phone footage to high-end weekly series. Behind every great video are the unboxers themselves, each with their own approach to the art of reaction shots and in-depth reviews.


Scan the QR code below or click at the button to head over to the CONFIRMED app and check out the full video as we talk to Jcheyenne, Seth Fowler, Qias Omar, and ToNYD2WiLD about some of the biggest unboxing reveals and what made them so iconic.